Klug, M. & S. Gartner Social innovations as a challenge for consumer work

Recommended reading

Martin Klug & Sarah Gartner

Release date:
January 2017

Social innovation for sustainable consumption, part of the series "Innovation and society", pages 263-285

Social innovations experience their relevance for consumer work through consumption practices, which are based on the principles of redistribution, sharing, exchanging and gift-giving. The present paper discusses these principles as new forms of consumption and usage against the background of related challenges for the consumer work up until now. Two central problems are identified: A problem of structuring weakens the "supply-demand dualism" on the market and a behavioral problem detaches the consumer from his or her traditional role as a market participant.

Link to publication