Following a dialogue with the Commission and national consumer protection authorities, Facebook has now updated its terms and services to clearly state how it uses consumer data and to better comply with EU Consumer Law.
This includes insights on Facebook’s business model, such that it derives revenues from targeted advertising services being sold to third parties based on using the profile data from its users. While users do not have to pay for Facebook’s services, in turn they agree to share their data and to be exposed to commercial advertisements when signing up.
These further details were revised as well:
Liability: Facebook now recognizes its responsibility in case of negligence – that is when third parties misuse personal data.
Changing terms and conditions: Unilateral changes can only be imposed if they are reasonable and account for the interest of consumers.
Temporary retention of content deleted by consumers: Such content can only be retained by Facebook in specific cases, for instance when following an enforcement request by an authority, and for a maximum of 90 days.
Language: The use of comprehensive language to clarify users’ right to appeal when their content has been removed.
Source: European Commission