New ConPolicy publicationDigital marketing strategies – Relevance and influence on sustainable consumption

As part of the research project "Digitization of Markets and Lifestyles: New Challenges for Sustainable Consumption", which was commissioned by the Federal Environment Agency from January 2019 to December 2021, one focus was on investigating the impact of digital marketing strategies on consumer behavior. For this purpose, a literature review, expert interviews, cross-sectional surveys and a behavioral experiment were conducted to shed light on digital marketing strategies from different perspectives.

The results were published in the series of UBA texts in April 2022 and can be accessed from the UBA-website.
More information on the research project may be found here.