Research project funded by the German Federal Ministry of Justice and Consumer ProtectionConsent 2.0: Development and validation of recommendations in order to support consumers’ privacy consent
August 2016 – November 2017
Federal Ministry of Justice and Consumer Protection
The aim of the ConPolicy study is therefore to evaluate the effectiveness of the privacy-one-pager, to classify the results, to examine further solutions, and to derive recommendations for actions. The overarching aim of the study is to show through which measures decision-making situations should be designed so that consumers are able to act according to their individual privacy preferences as simple and informed as possible.
In order to complete the project methods from analytical as well as applied consumer research were applied including a systematic literature review, an online choice experiment and an online field study.