Consumer behavior in digital financial marketsConPolicy starts new project for the European Commission

The digitalization of financial services is developing rapidly and is transforming the way consumers behave in digital financial markets. Although these developments bear a lot of advantages for consumers, they likewise imply risks, e.g. with regard to the marketing and information disclosure of financial products.

The European Commission assigned ConPolicy (together with a consortium consisting of LE Europe, Ipsos NV and VVA Europe) to map the European landscape of commercial practices in online financial markets and to identify and test the drivers behind the effectiveness and propagation of these commercial practices through behavioral experiments.

Find more information here.