Consumer needs in communication - behavioral science perspectiveConPolicy presentation at the BDIU-Strategy Forum22

On 08.04.2022 the BDIU-Strategy Forum22 took place, which addressed the relevant topics of the debt collection industry and ventured outlooks on the future of the industry. ConPolicy project manager Dr. Sara Elisa Kettner gave a keynote speech at the forum on the topic of "Consumer needs in communication - behavioral science perspective".

The presentation provided an overview of how communication from companies to consumers can be used constructively to empower them in their consumption decisions. Both good and bad practices, such as white and dark patterns, default effects or loss aversion, were highlighted using vivid examples.