Budzinski, O.Competition rules in the digital age – The economics of personalized data, consumer protection and the 9th GWB amendment

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Oliver Budzinski

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Ilmenau Economics Discussion Papers 108

The digitization of economic relations presents considerable challenges for competition policy. To counter this, the Act Against Restraints of Competition (GWB) is to be made fit for the digital age with the help of the 9th amendment. This article provides an overview of the major changes in the German competition rules and discusses selected changes affecting the digital economy against the background of the current state of economic theory. It is clear that the 9th amendment in some areas makes it possible to improve the competition policy in digitized markets, but in other areas it falls short. Finally, three areas of the ongoing digitization process are outlined, which are expected to present new challenges to competition policy in the upcoming years.

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