Dr. Max Vetter

Project Manager

Dr. Max Vetter
Project Manager

Tel: +49 (0)30 2359116-14
Fax: +49 (0)30 2359116-99

Max Vetter is project manager for consumer research at ConPolicy and responsible for projects in the field of consumer behavior, consumer policy and sustainability. Another focus of his work is designing and moderating workshops on various topics.

Max studied Psychology at Heidelberg University and the University of Western Ontario (Canada). After his studies, he worked as a research associate and PhD student in the project „The Behavioral Dimension of Social Investment“ at the Centre for Social Investment at Heidelberg University. In his doctoral thesis, Max focused on the possibilities and boundaries of nudging sustainable behavior through choice architectures and the influence of individual environmental attitudes. For his dissertation, he received a scholarship by the German National Academic Foundation.

His research is published in the Journal of Behavioral Decision Making, in Comprehensive Results in Social Psychology and in Diagnostica and was presented on national and international conferences. Furthermore, Max gives talks around the topics of nudging and behavioral insights.

Prior to joining ConPolicy, Max also worked as a freelancer in human resources consulting and in various consulting projects focusing on organizational development. Professional trainings in systemic consulting and process moderation complete his portfolio.

Selected publications

  • Taube, O. & Vetter, M. (2019). How green defaults promote environmentally friendly decisions: attitude-conditional default acceptance but attitude-unconditional effects on actual choices. Journal of Applied Social Psychology, 49, 721-732.
  • Taube, O., Kibbe, A., Vetter, M., Adler, M., & Kaiser, F. (2018). Applying the Campbell Paradigm to sustainable travel behavior: Compensatory effects of env. attitude and the transportation environment. Transportation Research F: Psych. & Beh., 56.
  • Thorun, C., Diels, J., Vetter, M., Reisch, L., Bernauer, M., Micklitz, H., Purnhagen, K., Rosenow, J., & Forster, D. (2016). Nudges and sustainable consumption: Determining and developing interventions to nudge sustainable consumption patterns
  • Vetter, M. & Kutzner, F. (2016). Nudge me if you can - how defaults and attitude strength interact to change behavior. Comprehensive Results in Social Psychology, 1, 8-34.
  • Münscher, R., Vetter, M., & Scheuerle, T. (2016). A review and taxonomy of choice architecture techniques. Journal of Behavioral Decision Making, 29, 511-524.

Selected lectures and presentations

  • Webinar Green Nudges in e-commerce: making sustainable consumption easy: Nudge development in organizations (Virtual, April 29, 2020)
  • Forum: Nudging for climate protection – pros and cons: What is nudging? An introduction (Bremen, Mai 21, 2019)
  • KErn Science Seminar: Healthy by nudges?: Nudging: The potential of effective interventions beyond homo oeconomicus (Bayreuth, February 05, 2019)
  • Darmstadt Transformation Days: Keynote: Change through behavior - changed behavior: The role of communication for individual behavior change (Darmstadt, January 17, 2019)
  • IniVpol-Workshop "Politics together with consumers?": Recipient-construal of consumer policy instruments: Two case studies (Hagen, September 18, 2018)

Selected moderations

  • German Initiative on Sustainable Cocoa: Working group on sustainability (Eschborn, February 11, 2020)
  • Forum Waschen: Washing and cleaning in the circular economy: On the way to a well-rounded matter (Berlin, February 21 to 22, 2019)
  • Staff meeting district authority Friedrichshain-Kreuzberg of Berlin: Workshop "Sustainable behavior in administrations: the case for nudging" (Berlin, November 28, 2018)
  • German International Cooperation (GIZ): Workshop team development (Berlin, November 07, 2018)
  • German International Cooperation (GIZ): Open Space "Partnership Initiatives of the German Partnership for Sustainable Textiles" (Berlin, October 30, 2018)