How does climate-friendly behavior arise? What is nudging? And with which nudges can climate-friendly behavior be promoted? ConPolicy project managers Dr. Max Vetter and Dr. Julius Rauber provided information on these and other questions in their introductory talk at the “Forum nudging in companies: nudging for climate protection – pros and cons“ in Bremen. ConPolicy also contributed to the subsequent panel discussion with representatives from science and practice.
The forum was the public launch event of the Green Nudging project funded by the National Climate Initiative of the Ministry of the Environment which ConPolicy is implementing together with three German energy agencies. As part of the three-year project, green nudges are developed, implemented and evaluated across different companies. Also, CO2-savings generated by the nudges are accounted for in the project.