In a Dialogue Forum the REWE Group addresses the questions how sustainability can become more attractive to consumers and be steered from niche to the mass market. Representatives from NGOs, academia, politics, media, industry and 100 consumers will participate at the forum. In one of the workshops participants will deal with regional products. The following questions will be addressed: What requirements do products need to fulfil to be considered regional? How do the participants view the new REWE product line “REWE Regional”? What information about regional products and the concept of regional products do consumers want. This workshop is moderated by Dr Christian Thorun, Director of the ConPolicy GmbH.