How Green Nudges can be used to give impulses for sustainable consumption in online retailing, what challenges online retailers face when they want to promote sustainable decisions and what the implementation of Green Nudges in companies can look like in practical terms were just some of the topics of the webinar "Green Nudges in Online Retail: Making Sustainable Consumption Easy" on April 29th.
The webinar was organized by the Institute for Ecological Economy Research (IÖW) in cooperation with the German E-Commerce and Distance Selling Association (bevh) as part of the joint project "Digitalization of markets and lifestyles: New challenges for sustainable consumption".
ConPolicy project manager Dr. Max Vetter provided insights into the process steps for the development of Green Nudges in companies. He also discussed experiences from the current project "Green Nudging", in which ConPolicy is developing, implementing and evaluating nudges for sustainable behaviour in companies together with three energy agencies from Germany. You can learn more about this project here.
If you are interested in learning more about how to design, implement and evaluate nudges for various purposes in your organizations, please contact us.
You can find the recorded webinar on the YouTube channel of the Umweltbundesamt.