Marlene Münsch

Project Manager Consumer Research

Marlene Münsch
Project Manager Consumer Research

Tel: 030 / 259369-07
Fax: 030 / 259369-09


Marlene Münsch is project manager for consumer research at ConPolicy and responsible for conducting scientific studies and consultancy projects in the field of consumer behavior, consumer policy and behavioral insights. In particular, she focuses on sustainability, digital transformation and alternative consumption patterns. Other focal points of her work at ConPolicy include conducting consumer surveys and behavioral experiments as well as analytical studies of consumer policy structures and instruments. Marlene Münsch contributes her expertise to projects for the National Climate Initiative (NKI) and the Federal Office for Radiation Protection (BfS).

Marlene Münsch studied Psychology with a minor in Behavioral Economics at the University of Groningen (Netherlands), the ELTE University Budapest (Hungary) and Leiden University (Netherlands), where she completed her Master of Science degree with distinction in 2019. Her studies focused on Consumer and Environmental Psychology. In her bachelor thesis she dealt with the influence of littering and social norms on sustainable behavior. In her master thesis she conducted a behavioral choice experiment.

In addition to her function at ConPolicy, Marlene Münsch works in a project at the Institute for Social Innovation Consulting (ISIconsult) funded by the Federal Environment Agency and the Federal Ministry for the Environment, Nature Conservation and Nuclear Safety. The project deals with sociological determinants of waste avoidance in private households and target group-specific approaches to communication.

Prior to joining ConPolicy, she worked as a research assistant in the department Social and Organizational Psychology at the University of Groningen, and held positions at L'Oréal in the area of consumer and markets insights and the Ipsos institute for market and opinion research. Here she carried out analyses and theme workshops on consumer behavior and trends in the consumer goods sector.

Ausgewählte Publikationen

  • Münsch, M. L. (2018). When climate is conditional on cooperation success: The role of interdependence asymmetry and inequity aversion. Leiden: Leiden University Library.
  • Münsch, M. L. (2016). Spreading behavior across people: The effects of costly signals and internal attribution on green consumer behavior. Groningen: University of Groningen Library.