Dr. Max Vetter

Project Manager Consumer Research

Dr. Max Vetter
Project Manager Consumer Research

Tel: 030 / 259369-03
Fax: 030 / 259369-09

Max Vetter is project manager for consumer research at ConPolicy and responsible for projects in the field of consumer behavior, consumer policy and sustainability. Another focus of his work is designing and moderating workshops on various topics.

Max studied Psychology at Heidelberg University and the University of Western Ontario (Canada). After his studies, he worked as a research associate and PhD student in the project „The Behavioral Dimension of Social Investment“ at the Centre for Social Investment at Heidelberg University. In his doctoral thesis, Max focused on the possibilities and boundaries of nudging sustainable behavior through choice architectures and the influence of individual environmental attitudes. For his dissertation, he received a scholarship by the German National Academic Foundation.

His research is published in the Journal of Behavioral Decision Making, in Comprehensive Results in Social Psychology and in Diagnostica. It was presented on national and international conferences.

Prior to joining ConPolicy, Max also worked as a freelancer in human resources consulting and in various consulting projects focusing on organizational development where he gained moderation experience.

Selected publications

Selected lectures and presentations

  • Agency for Climate Protection and Energy Baden-Wuerttemberg (KEA): Nudging for climate protection: How to foster behavior change with small nudges (Karlsruhe, May 9, 2017)
  • Heinrich-Heine-University Düsseldorf: On hindsight biases in art forgery and green nudges to save the climate - psychological contributions to solving some of our society's problems (Düsseldorf, December 21, 2016)
  • Interview with Dr. Max Vetter on Nudging
  • Conference of the German Energy Agency (dena): Of obstacles and shortcuts: Insights into human decision making and how to use them (Berlin, November 21, 2016)
  • 2nd Conference "Effectively refurbishing for climate protection": Nudges for climate protection: Motivating consumers to act (Berlin, June 14, 2016)

Selected moderations

  • German International Cooperation (GIZ): Moderation of the implementation and internationalization working group of the Partnership for Sustainable Textiles (Bonn, April 28, 2017)
  • German International Cooperation (GIZ): Workshop on an initiative of the the Partnership for Sustainable Textiles (Berlin, March 13, 2017)
  • Federal Ministry for Economic Cooperation and Development (BMZ): In-house workshop (Berlin, February 27, 2017)
  • BMW Group: Stakeholder dialog supply chain (Berlin, December 8, 2016)
  • Federation of German Consumer Organisations (vzbv): In-house training "Banken aktuell" (Kassel, December 1 & 2, 2016)